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Helzberg Recruits NFL Star to Introduce Fifth ‘C’ of Diamonds


Helzberg Diamonds is revamping the “four Cs” of diamond buying as shoppers navigate the option of a natural or a lab-grown diamond. In addition to a diamond’s cut, color, clarity, and carat weight, the jeweler is adding a new “C,” choice.
“Now more than ever, ring shoppers have options when it comes to choosing a real diamond that’s right for them and their budget. Lab-grown diamonds are real and unique diamonds that provide consumers with more choices and more sparkle for their spend,” said Helzberg in a press release.
Helzberg diamond experts will educate customers about the differences and similarities between natural and lab-grown diamonds, adding the main difference is how they’re sourced.

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