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ALROSA and AGS Co-Hosts Webinar on Business Potential of Fluorescent Diamonds


ALROSA co-hosted, along with AGS Laboratories, a webinar on the business opportunities of fluorescent diamonds, "Using Fluorescence to Sell More Diamonds: The Science and the Story", which attracted a lot of attention from the jewelry industry.

ALROSA pointed out that it would be possible to monetize this natural feature of diamond fluorescence by creating revolutionary new products with more added value .

'fluorescent diamonds are an interesting and underexplored niche market,' the company said, adding that it plans to work with jewelry retailers in major markets to launch some marketing initiatives in this area, so as to help jewelers bring the concept to customers and gradually change industry perceptions by creating consumer demand.


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