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Lab-Grown Diamond Jewelry Brand Vrai Opens U.S. Showroom


Lab-grown jewelry brand Vrai, known for its focus on sustainability, has opened its showroom on Sept. 2, located on Melrose Place in Los Angeles, California, as it looks to expand into the North American market. It now has showrooms in Los Angeles and Shanghai, with operations located in the U.K., Europe, and Canada.

The new showroom will feature a range of fine jewelry and engagement rings, set with lab-grown diamonds. Shoppers can browse through the offerings in the showroom and will receive their picks by mail in two days or less, as per a spokesperson.
Vrai’s jewelry is crafted using recycled gold and lab-grown diamonds.

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