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Blessings from the World Diamond Council

Forum on “Innovation of Jewellery Sales Channels”

Dual Circulation, New Development — From Global Jewellery Factory to Global Jewellery Market — International Jewellery & Diamond Conference 2021 Guangzhou

2021 DnA Ambassador Sparkles in Guangzhou

publish:2021-11-15

The 6th International Jewellery & Diamond Conference 2021 Guangzhou was held on 3 November 2021, co-hosted by Guangzhou Diamond Exchange and Guangdong Gems & Jade Exchange. The event received great support from the Antwerp World Diamond Centre (AWDC). Recommended by Guangzhou Diamond Exchange and recognized by AWDC's strict assessment, four jewellery brands - CHOW TAI FOOK JEWELLERY, LUKFOOK JEWELLERY, JURE JEWELLERY and MAFFEO JEWELLERY - were awarded the title of DnA Ambassador of the Year and collectively showed up in Guangzhou to once again showcase Antwerp's 570 years of diamond history and culture.
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China is the world’s second largest diamond consumer market. Guangzhou with its surrounding areas is the largest diamond cluster in China, with China’s largest diamond processing and export jewelry processing industries, and an advanced jewelry and diamond industry system and developed consumer market. Antwerp is the world’s largest diamond trading center and a prestigious international diamond culture center, where 84% of the world’s rough diamonds and 50% of polished diamonds are traded. The diamond culture spreads all over the world thanks to Antwerp’s consummate diamond cutting technology and extensive diamond transactions.

Guangzhou Municipal Commerce Bureau attaches great importance to the upgrading of the diamond sector in Guangzhou. It gives full play to the industrial chain advantages of Guangzhou jewelry and diamond industry which got off to an early start and has a sound supporting system, integrates the international upstream supply network, Chinese processing and manufacturing and downstream consumer market resources, develops the domestic and foreign industrial chain, supply chain, innovation chain for Guangzhou diamonds, and creates a globally competitive diamond industry ecosystem in the Guangdong-Hong Kong-Macao Greater Bay Area. In May this year, Guangzhou issued the Measures of Guangzhou City to Leverage the Dual-Circulation Strategy and Promote the High-quality Development of the Diamond Industry, including 22 pieces of measures to foster international exchanges and cooperation in the diamond industry, build an commerce facilitation platform for the international diamond industry, broaden channels for international trade, conduct brand promotion events, support the facilitation of trade in diamonds, scale up new consumption areas of diamonds, and promote the integration of culture, business and travel in the diamond sector. Guangzhou was approved to take the lead in fostering the construction of an international consumption centre city in July, which abundantly demonstrates Guangzhou’s achievements in gathering global consumption resources, leading new trends in international consumption and building a new consumption system.

Of an international, high-end, large-scale, diversified, and fashion nature, the consumption of jewelry and diamonds can lead to a long-standing consumption service chain and great influence on other relevant areas. Guangzhou boasts the advantage to undertake global production of jewelry and diamonds, a professional jewelry and diamond trading market and business cluster represented by Guangzhou Diamond Exchange, and a powerful market network, supply chain system and business hub as a millennial business capital.

With the support of Guangzhou Municipal Commerce Bureau and the Panyu District Government, Guangzhou Diamond Exchange undertakes AWDC’s DnA Ambassador program to help Guangzhou attract the high-quality international resources of trade in diamonds, introduce an international brand system, and promote branding and consumption upgrades. It is hoped that the four brands awarded the title of DnA Ambassador can bring into play their role in industry leadership and market communication to contribute to China-Belgium friendship, the upgrading of the Guangzhou diamond industry, the establishment of consumer market, and the cultivation and promotion of brands!
 
 Scan the QR code to learn more and apply to become DnA Ambassador
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Jewelry brand with the title of DnA ambassador will be authorized to obtain official Belgian cultural materials, and use DnA elements for brand packaging and marketing, and jointly promote the generic marketing of natural diamonds.

84% of world's rough diamonds and 50% of world’s polished diamonds are traded in Antwerp. It is not an exaggeration to say that diamond is part of the DNA of Antwerp. “DnA” is the abbreviation of “diamonds and Antwerp”. It is the the ultimate generic quality label launched by the AWDC to raise its image in the diamond industry.

The slogan “Diamonds & Antwerp, it’s in our DnA” is a pun that expresses the intimate link between Antwerp and diamonds.
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Exclusive premium label to promote your diamonds
✓ Quality 
✓ First choice 
✓ A trustable label 
✓ Transparent supplier 
✓ Confidence (Fifth C) 
✓ Heritage in your fine jewelry 
✓ Quality label for Belgian craftsmanship 
 
 
DnA
The birth of DnA ambassador

Diamond brand companies that promote Antwerp’s diamond culture worldwide and have made great contributions to the promotion of diamonds circulating in Antwerp can apply for the title of DnA Ambassador!
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Support for DnA Ambassador
“Traded Through Antwerp”
“Traded Through Antwerp” quality label traceability certificate
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DNA cultural materials, branding kit, professional tools
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